Sparrow Collateral Rebrand

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To bring brand consistency to the print collateral for the Sparrow Health System patient information I designed templates

for a standard booklet that features a pocket option on the back cover, pocket insert, tri-fold brochure, bi-fold brochure, ad,

two flyer options, postcards, and panel card. Though a secondary palette option was suggested for the rebrand our suite of executives wanted to keep the color scheme to just the three colors of the Sparrow brand. To work in conjunction with this decision and to introduce color to the new design the use of dynamic, bright, colorful, and abstract imagery was inserted

into the design to provide the illusion of secondary colors. Newly designed social media icons were also part of the branding efforts as well as a new paper stock. With these new branding materials in place not only was consistency in establishing a branded look accomplished amongst the health system materials, but efficiency was increased amongst the designers in producing the large volume of print collateral requested of the Marketing department.